Just Do It – It took 3 words to redefine advertising norms and foster a new religion of brand consciousness as never seen before. Arguably the best, most famous...
The formal launch of ‘Startup India, Standup India’ on January 16th was path-breaking. For once, here was an establishment promise that held sway beyond expectations. A ‘leap-forward policy’ and...
The startup industry is replete with failures. However, the point to ponder is while a startup has every opportunity to rise from the ashes once again, what happens to...
[vc_row][vc_column][vc_column_text] Finding and fixing marketing problems in real-time – It is all about speed, predictability, transparency, adaptability and integrating the marketing and operational skills. Breaking-free from tried and tested...
‘Content is King’ – that’s the common refrain nowadays; an integral part of brands’ overall marketing mix. Hence, a content strategy that ensures return on investment is a top...
What do Social media enthusiasts and whiskey connoisseurs have in common? Have you ever mixed alcohol and marketing? Two parts content, one part engagement, one part analytics and garnished...
User experience is becoming increasingly important to digital marketing efforts. User Experience Is Not Just About interface or interaction design Its about people and technology: customization to suit the...
1. Money Isn’t Everything. Bush seemed to have the largest coffers. However, the more money was coughed up, the more he stumbled. Until he was humbled. In the end,...
Three hard hitting reasons to focus on TOPIC SELECTION In the content marketing game, there’s a good chance that you aren’t uncovering all the potential topics available for your...
Steve Jobs was an achiever and perhaps best known as an innovator who excelled in industry defying norms. His legacy is replete with business learnings. Here are the TOP...