• About
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    • About
    • Education
    • Experience
    • Podcasts
    • Awards
    • Endorsements
    • Jury
Atul Raja: Marketer • Strategist • Brand Builder • Communication Expert
Atul Raja: Marketer • Strategist • Brand Builder • Communication Expert
  • About
  • Education
  • Experience
  • Podcasts
  • Awards
  • Endorsements
  • Jury

Blogs

  • Blogs

“Just Do It” – Breaking the Advertising Sound Barrier

  • admin
Just Do It – It took 3 words to redefine advertising norms and foster a new religion of brand consciousness as never seen before. Arguably the best, most famous...
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  • Blogs

The ‘Stand Up’ of Entrepreneurship and a Union Budget of Hope

  • admin
The formal launch of ‘Startup India, Standup India’ on January 16th was path-breaking. For once, here was an establishment promise that held sway beyond expectations. A ‘leap-forward policy’ and...
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  • Blogs

LAYOFFS IN STARTUPS, the new and disturbing trend – A 6 point reality-check for employees

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The startup industry is replete with failures. However, the point to ponder is while a startup has every opportunity to rise from the ashes once again, what happens to...
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  • Blogs

AGILE MARKETING – the new kid on the block

  • admin
[vc_row][vc_column][vc_column_text] Finding and fixing marketing problems in real-time – It is all about speed, predictability, transparency, adaptability and integrating the marketing and operational skills. Breaking-free from tried and tested...
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  • Blogs

The 8-Step Due Diligence For Your Content Marketing Framework

  • admin
‘Content is King’ – that’s the common refrain nowadays; an integral part of brands’ overall marketing mix. Hence, a content strategy that ensures return on investment is a top...
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  • Blogs

Social Media and Whiskey: Conjuring up a heady cocktail

  • admin
What do Social media enthusiasts and whiskey connoisseurs have in common? Have you ever mixed alcohol and marketing? Two parts content, one part engagement, one part analytics and garnished...
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  • Blogs

Importance of user experience in digital landscape

  • admin
User experience is becoming increasingly important to digital marketing efforts. User Experience Is Not Just About interface or interaction design Its about people and technology: customization to suit the...
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  • Blogs

The high profile exit of JEB BUSH from Republican Presidential Race – 3 lessons learnt

  • admin
1. Money Isn’t Everything. Bush seemed to have the largest coffers. However, the more money was coughed up, the more he stumbled. Until he was humbled. In the end,...
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  • Blogs

“Great” content goes with “great” topic selection

  • admin
Three hard hitting reasons to focus on TOPIC SELECTION In the content marketing game, there’s a good chance that you aren’t uncovering all the potential topics available for your...
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  • Blogs

Business Learnings: The Top 10 Takeaways From Steve Jobs

  • admin
Steve Jobs was an achiever and perhaps best known as an innovator who excelled in industry defying norms. His legacy is replete with business learnings. Here are the TOP...
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Atul Raja: Marketer • Strategist • Brand Builder • Communication Expert
Leadership and CMO roles in leading organizations. Experience of working with iconic brands.

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