• January 17, 2016
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Three hard hitting reasons to focus on TOPIC SELECTION

In the content marketing game, there’s a good chance that you aren’t uncovering all the potential topics available for your next piece. All you need is to understand that amongst data, arguments, insights, word choices and structural clarity, why topic selection is perhaps most important?

Here’s why:

  • Differentiation: The content realm is oversaturated. It’s your job to produce content that stands out—and that means coming up with unique, fresh topics
  • User Interest: It doesn’t matter that your article is perfectly structured and perfectly written if nobody’s interested in clicking your link in the first place. A strong topic leads to an equally strong headline which practically guarantees the initial visibility and traffic necessary for your content to do its job
  • Low-Hanging Fruit: Despite the oversaturation of the content market, there are thousands of topics that people want to read—they just haven’t been written yet. Or, the articles that have been written about those topics are lackluster. Choosing good topics allows you to take advantage of that low-hanging fruit.