From A of Authenticity to the Z of zeal, this article beautifully captures the ethos and essence of social media marketing. For more details, visit: https://medium.com/@lizbee/the-abcs-of-social-media-marketing-89bc79bfac50#.u0bu4htsi
What is the social media content that will deliver the greatest value to your business in terms of revenue, return on investment and engagement? This is as per latest...
Not all customers are created equal. You’ve probably had your fair share of one-time customers, who engage on social media never to back again.it’s time to dig into data...
Read the Forrester report 2015 – this is a Social Marketing Playbook. Why Read This Report : A brand’s data capabilities, which include the ability to use customer insights...
ONLY 23% OF B2C MARKETERS ARE SUCCESSFUL AT TRACKING THE RETURN ON INVESTMENT (ROI) OF THEIR CONTENT MARKETING 51% OF MARKETERS SAY MEASURING CONTENT EFFECTIVENESS IS A CHALLENGE. 60%-70%...
There is no denying the global phenomena of growing income disparity and this is true for India as well. A 2014 study by Oxfam showed that the world’s top...
According to the ministry of corporate affairs, about 1 lakh new companies were registered in India in 2014. So, entrepreneurship is growing but the outcome of this positive trend...
Sustained policy interventions can ensure a level-playing field According to the World Health Organisation (WHO), around 15% of the global population, or an estimated 1 billion people, live with...
There is one thing we recognize by instinct: The world has changed from what it was 20 years ago but education in India hasn’t changed all that much. While...
Barring a few exceptions, women entrepreneurs in India are yet to be bracketed as role models and celebrities. But don’t be surprised if this changes fast. India is sitting...