• December 18, 2015
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  • ONLY 23% OF B2C MARKETERS ARE SUCCESSFUL AT TRACKING THE RETURN ON INVESTMENT (ROI) OF THEIR CONTENT MARKETING
  • 51% OF MARKETERS SAY MEASURING CONTENT EFFECTIVENESS IS A CHALLENGE.
  • 60%-70% OF B2B CONTENT CREATED GOES UNUSED
  • 65 PERCENT OF MARKETERS SAY WEB CONTENT IS A “HIT OR MISS” OR “UNRELIABLE.”

To know more, download this Meltwater e-book on mapping your content: http://prmediainc.com/meltwater-guide-to-content-mapping/