Read the Forrester report 2015 – this is a Social Marketing Playbook.
Why Read This Report :
A brand’s data capabilities, which include the ability to use customer insights (CI) to inform social and nonsocial marketing programs, are key to advancing social marketing maturity. But few marketing leaders know how to convert their social data into meaningful insights that help them win, serve, and retain their customers. In this report, Forrester discusses how your social data can improve your overall social marketing effectiveness — and describes the actions you can take today to get started. This report replaces an earlier report that was formerly the continuous improvement report for this playbook. Marketing leaders are missing the social data opportunity Despite the enormous volume and easy access of social data, few marketing leaders convert that social data into social intelligence, which Forrester defines as the consumer and business insights derived from social media channels and used to drive business strategy and answer business questions.
Marketing leaders are missing the social data opportunity
Despite the enormous volume and easy access of social data, few marketing leaders convert that social data into social intelligence, which Forrester defines as the consumer and business insights derived from social media channels and used to drive business strategy and answer business questions.1 In recent interviews, marketing leaders communicated that a lack of social data capabilities was a primary reason for delayed social marketing maturity.
Download the full report from the below link, to read more…
http://prmediainc.com/forrester-report-social-data/