Internet will expand 500% over the next few years and ‘content’ will continuously submerge in the deluge of online clutter unless marketers are able to break through the clutter....
“When winning is about not giving up. When doing all that you can, gets a new meaning.” Paytm’s current value is a little over $3 billion – a far...
Great marketing strategy that dispensed 1,400 glasses of #Carlsberg in one day with PR reaching over 60m consumers globally within 24 hours and #probablythebest generated over 3m twitter impressions...
Social Media is like a dense fog. You can shoot bullets but you cannot fire a cannon ball! Within this realm of uncertainty, there are strong emerging trends that...
Content marketing is one of the fastest growing modes of digital marketing. It provides a great way for engagement with customers and to get visibility on the search engines....
The quality and caliber of top leadership is very important to address fundamental questions about their company’s strategy, such as: Who do we want to be? What is our...
Recent signs of a strategic policy shift from education to employability could go a long way in establishing India as a global HR engine. By 2020 India is estimated...
“Non-profits are looking to tap into the CSR spends of first-time companies and small and medium enterprises. These companies do not have specialist teams and will, therefore, find it...
Culturally Indians have been molded to conform to norms and being risk averse. Entrepreneurship, which requires large measures of independent thinking and decision-making combined with the ability to innovate...
Data from the Internet monitoring is a vital element of your online operation. It provides you with a valuable information about a brand and its performance in social media....