Blogs

Shift in consumer behaviour has heralded a change in the marketing mantra. By Atul Raja Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to...

[vc_row][vc_column][vc_column_text] How can non-profit organisations overcome challenges and create compelling and successful marketing strategies In today’s globalized business world, many non-profit organizations function like corporates in terms of policies...