Dissecting the longest uninterrupted advertising campaign ever Its amazing how Absolut made its bottle the most recognizable in the world, despite having nothing distinct about it! Look at their...
Just Do It – It took 3 words to redefine advertising norms and foster a new religion of brand consciousness as never seen before. Arguably the best, most famous...
The formal launch of ‘Startup India, Standup India’ on January 16th was path-breaking. For once, here was an establishment promise that held sway beyond expectations. A ‘leap-forward policy’ and...
The startup industry is replete with failures. However, the point to ponder is while a startup has every opportunity to rise from the ashes once again, what happens to...