• April 10, 2016
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If you haven’t started on a video marketing strategy, you may well be falling behind your competitors. Get going now as it doesn’t entail big budgets or dedicated resources.Video is taking content marketing by storm, but you’ll have to do more than just make one to realize its full potential!

Video is omnipresent. Businesses who ignore it in their marketing plans, will do so at their own peril. According to CISCO, video content will account for 69% of all consumer traffic by 2017, thereby trebling the video-on-demand traffic. Here are a few tips to get going on your video marketing sojourn:

  • ‘Once in 2 weeks’ rule: A video at least every two weeks should keep your target audience interested. Globally, 68% of the organizations have already pledged to raise their video marketing budgets in 2016. Even with tight budgets, basic shooting equipment can do the trick as long as simple editing expertise is available
  • Engaging story telling: The single most important strategy in content marketing today is creating a video repository, as the medium by nature is engaging provided ideas are woven into ‘interesting’ storylines. A clever mix of information and entertainment can define what ‘interesting’ here constitutes
  • People Over Products : A key differentiator of video content is its inherent ability to showcase emotions and hence stir the same! A people based strategy, therefore, is more likely to lead into a compelling storyline and provide a human face to the company. Products will also have a higher recall and acceptability if they are integrated seamlessly in a people oriented messaging board
  • Short and crisp: In this age of content overdose and too many options available, it makes sense to keep interest and engagement at the highest levels. Trends clearly show that it’s better to create five two-minute videos than one 10-minute video. This is all the more important as many videos are likely to be viewed through mobile devices. It is estimated that close to 50% of the videos today are being watched on mobile devices
  • Call to action: Like any other marketing activity, needless to say that call to action in your video marketing efforts is equally important. This should be at the end of your video. It can direct customers to go to the next video or contribute to the sales funnel with call to action buttons
  • Media Planning: The right platform to showcase your videos can have a big impact on viewership and engagement. While it may be tempting to use videos as exclusive content on your website, this may actually be a mistake as YouTube makes it easy to rank videos and get more views. This is why practically every large company has a YouTube channel these days
  • Measurement: YouTube allows for measuring the views per video and in case these are being promoted, you can calculate ‘cost per view’ as well. Also, the engagement levels of the video can be gauged by the average duration of the video actually watched

When it comes to potential reach, video is peerless. YouTube receives more than a billion unique visitors every month – second only to Facebook. Therefore if you get the video piece of your marketing strategy right, the future of your content marketing should be on a confident platform.[/vc_column_text][/vc_column][/vc_row]