Atul is a very mature marketing person who brought the sensibility of FMCG thinking into the relatively drier field of pharma. His briefs were sharp and his interaction always professional. It’s said that the creative product of a company is often as good or bad as the client who buys it. I constantly found in Atul, a client who understands creative strategy, as distinct from advertising and marketing strategy. Atul has the wisdom and courage to buy good creative work and sell it internally, which has resulted in great differentiators and growth for the many brands on which we worked together. It was a pleasure to have a client like him.