I have known Atul for many years, but the depth and width of his marketing knowledge never ceases to amaze me. However, more important than his marketing prowess, it is Atul’s outstanding leadership skills that have been a hallmark of his glittering career. He leads by example and his leadership style is marked by perseverance. He will persevere with his direct reports till the time they start delivering effectively. Two traits of Atul distinguish him from the rest – One is his uncanny ability for foolproof planning and anticipation and the other is his focus on marketing as a strategic support to business objectives.