- ONLY 23% OF B2C MARKETERS ARE SUCCESSFUL AT TRACKING THE RETURN ON INVESTMENT (ROI) OF THEIR CONTENT MARKETING
- 51% OF MARKETERS SAY MEASURING CONTENT EFFECTIVENESS IS A CHALLENGE.
- 60%-70% OF B2B CONTENT CREATED GOES UNUSED
- 65 PERCENT OF MARKETERS SAY WEB CONTENT IS A “HIT OR MISS” OR “UNRELIABLE.”
To know more, download this Meltwater e-book on mapping your content: http://prmediainc.com/meltwater-guide-to-content-mapping/